After payment is received and all information from our
Fan Page Information Sheet is returned to us along with your photos, we will
create your Fan Page in one day! You will be notified when it is up and
running. While we are creating, announce to your friends that you will be having
a Fan Page. In order to keep your fan page NAME forever, you need at
least 25 likes from your friends. Be Ready with Fans lined up from
your personal account.
We make all final additions or deletions and then you are set
to promote it. If you wish us to maintain promotion, additional fees
will apply. When you are happy with it we come off the page as an
administrator if you wish and off you go! Our Suggestion is just in case
FB pulls your page for whatever reason, leave us as an administrator so we
can help you to be back up and running.
Our Fan Pages are Designed Strictly for Business in this Social
Media Marketing Venue which is Exploding!
Send Us Payment and Your Information that is required
We will have a Download copy of our FanPage Set up form. It includes the
payment process and a checklist so we make the process easier for you and for us.
E-Mail the Form Information, Logos and Photos Attached Back to us!
Attach 6 photos along with your form
***Very Important*** One Photo Must be Your Landing Page Logo which
includes a call to action on it (E-mail Sign Up, Like, Share) and it must be
sized 200 wide by 522 tall! If you do not have a graphic
Blue
Feather Web and Publishing can help you with our award winning Graphic
Artist.
The other 5 photos must be linked to your website with
descriptions that will take you to the products or services you have on your
site.
If you don't have a web site it's ok, we will place descriptive
information directly on the photos to drum up business for you and send
customers your way.
We get to work on your Fan Page as soon as payment and the
information above is received.
Did You Know... With the right combination of apps
you could pretty much run your business from your Facebook profile.
Conference calls, virtual office, collaboration utilities, finance apps,
document creation and sharing apps, and a separate tab for your business
contacts and activities. Facebook is definitely a social network that can be
tailored for the business professional. Below is Understanding Face
Book Fan Pages... From Mashable.com which is an Internet Resource for
Facebook.
Building a large following requires a network of other platforms,
working in conjunction to drive visitors to your fan page. One brand that
does that well is Victoria’s Secret with their PINK line.
As you can see, on their PINK landing page
they have a link to their Facebook fan page and their MySpace profile.
Victoria’s Secret leverages the traffic their home page gets and pushes them
to their Facebook fan page.
Many companies lack this level of dedication, expecting their
consumers on Facebook to find them automatically. However, that’s not
usually the case.
When is the last time you went looking for a brand’s Facebook fan
page? More often than not, a consumer will stumble upon the page, either
through a friend or from a hub, similar to Victoria’s Secret’s PINK page.
Understandably, the fact that the demographic targeted by
Victoria’s Secret PINK, aligns exactly with the demographic that is most
active on Facebook, has helped grow the group as well.
Key Takeaway: Connecting multiple social platforms and a hub from
the brand website, can help funnel consumers throughout the network.
2. Creating a resource
Some pages are used as connection hubs, but others offer
information pertinent to their consumers. They use the information as added
value to have consumers create a connection with the brand.
Understanding that small business owners buy
computers, by offering them this resource, small business owners interested
in social media keep Dell top of mind.
Although, Dell can’t explicitly gauge the success of this program
in ROI, it is a branding exercise. Also, since they offer deals and updates
on new products on the page – the page does have a chance to convert small
business owners into Dell consumers.
Key Takeaway: Offering a resource page allows a brand to target a
new demographic, outside of those that already know and love the business.
3. Creating contests that include participation
For brands that want fan pages to have added value
(a reason for users to join the page, aside from brand loyalty), but don’t
want to become a resource portal; offering contests and coupons specifically
to Facebook users can entice consumers to join.
Sears offered fans a $10 coupon to use in
stores, giving consumers a reason to join. Clicking on the coupon takes you
to a page where Sears collects your information and sends you information
about the coupon, deals, and offers. There’s no way to make sure the coupon
is given to only Facebook fans, however like Sears, brands can require an
email before receiving the coupon.
Key Takeaway: Offering something to consumers to
join can help build a large community. Some examples of things to offer:
Coupons, free shipping, weekly deals.
4. Empowering pre-existing pages
One of my favorite stories about social media
involves the
Coca Cola Facebook page. The fan page was created by
two users who liked Coke. What started as a fan page for fun, turned out to
be the largest product fan page on Facebook.
Coca Cola, instead of taking over the page and
making it their own, rewarded the fans by bringing them to Atlanta and
giving them a tour of the Coke facility. The fan page remains theirs, but
now they have the blessing and help of Coca Cola.
By empowering the fans to keep their fan page, Coke ensures a
passionate page owner.
The Coca Cola marketing team was also smart enough
to realize that letting others know what happened here would work in their
favor. The fan page creators were told to make a video of the history behind the fan page, and
how Coke had reached out to them and rewarded them for this.
The video shows future ‘brand enthusiasts’ that creating
successful groups around Coca Cola can result in rewards and recognition.
Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t
always the best idea. Instead, rewarding dedication can inspire others to do
the same.
5. Targeting the proper demographic
Sometimes no matter what you do, your Facebook
page won’t grow. This can simply be a side effect of Facebook’s demographic.
There are just some brands that will not have a strong presence on Facebook.
Understanding the demographic present can help you
decide if Facebook is worth it for your business.
From
Quantcast estimates, we can tell that Facebook skews
towards female youths.
Interestingly, 53% of users have kids and a majority make over
$60k a year salary.
Obviously, over 50% are college kids. The
demographics that make up Facebook are changing quickly, as more moms have
begun to join and the college market has become saturated — so be sure to
keep checking up on demographic changes over time. As Facebook changes, your
campaigns may need to change with it for maximum effect.
For companies whose brand does not target the
optimal demographic, finding a specific line that does, works.
Consider the brand mentioned earlier in this
article, Victoria’s Secret. Instead of putting the entire brand on Facebook,
they targeted the PINK line, a line for college students.
Key Takeaway: Some brands cannot expect huge
followings on Facebook. Brands or product lines targeting the demographic
most prominent on Facebook tend to see the quickest growth.
We purposely did not talk about using advertising to increase the
size of a fan page, because although it can be useful to jump start a fan
page, organic growth can help build a more engaged group.
Creating a Facebook fan page is simple, but getting it to work
well takes time, dedication, and some planning. Don’t expect to create a
page and then have a huge following instantaneously. Build good content,
make it easy to share, and let people know about it, and over-time the
community will grow.
Blue Feather Web and Publishing WILL help you with all of the
above!
Contact us Today!
Do you have a successful fan page? What did you do to get the
word out? What elements did you add to make it easier to pass along? How do
you engage your consumers? Share with us on Facebook!
http://www.facebook.com/BlueFeatherWeb
FEATURING FULLY FUNCTIONAL FACEBOOK FAN PAGES FOR
FINANCIAL FREEDOM!
